Home Startups The start-up Fenotek and the SME Noralsy connect their complementarities in intercom

The start-up Fenotek and the SME Noralsy connect their complementarities in intercom

With the Fenotek “Hi)” intercom, it is possible to answer anyone who rings the doorbell, even without being at home! Connected to the internet in wifi or 4G, equipped with a high definition camera and an integrated alarm, it informs of an expected visit (friends, delivery man, postman …) or feared (burglar) by connecting directly to the smartphone of its owner.

Imagined and designed by Fenotek, born in 2015 in Marseille (Bouches-du-Rhône), the device targets customers living in single-family homes. The 11-person start-up has mainly deployed it in the south but wanted to speed up the number of installations. In 2019, she started looking for a partner to support her financially and commercially. It was with Noralsy that she concluded.

Two complementary activities
This Chennevières / Marne (Val de Marne) SME has been designing, manufacturing (in France) and distributing since 1979 a range of intercom and access control equipment and systems which has earned it today 75 employees for a turnover of 10 million euros. It acquired 80% of Fenotek’s capital shares in order to implement a common strategy, first commercial, then industrial and R&D.

“Being together makes sense since Noralsy targets the collective residential or tertiary building market and we focus on individual housing. In addition, it is a company on a human scale which corresponds to what we were looking for. good timing to make this marriage a reality “, explains Bruno Davoine, co-founder and CEO of Fenotek, which began marketing its connected videophone “Hi)” in 2018, after presenting two successive prototypes at CES in Las Vegas. Production is carried out with BSE Electronics, based in Le Creusot (Saône-et-Loire).

Convergent visions
“We were not in a competitive position, insists Emmanuel Lévy, president of Noralsy and now of Fenotek. The integration process will be accomplished gradually on our respective expertise. Almost a third of our workforce is made up of sales people who cover the territory exhaustively. “

This force will be formed to promote Fenotek’s offer and increase its sales with the objective of multiplying them by five by 2023, reveals the manager. “Tens of thousands of villas are sold each year and can justify efficient access and security solutions, he continues. Hi) brings real added value. We are really on a convergence of market visions. The synergy on the supply chain will take place within three to six months, followed by R&D, which mobilizes around fifteen engineers. “

For Fenotek, the second half of 2020 was characterized by a strong increase in demand, according to its manager, who attributes it to the “refocusing” of the concerns of the French on improving their homes. This development is also an opportunity in the eyes of Emmanuel Lévy, convinced that Hi) will also facilitate the exercise of professional uses such as home services and care, coworking, temporary furnished rentals, etc.

With the Fenotek “Hello)” intercom, it’s attainable to reply anybody who rings the doorbell, even with out being at residence! Linked to the web in wifi or 4G, geared up with a excessive definition digital camera and an built-in alarm, it informs of an anticipated go to (buddies, supply man, postman …) or feared (burglar) by connecting on to the smartphone of its proprietor.

Imagined and designed by Fenotek, born in 2015 in Marseille (Bouches-du-Rhône), the system targets prospects residing in single-family properties. The 11-person start-up has primarily deployed it in the south however wished to hurry up the variety of installations. In 2019, she began searching for a accomplice to help her financially and commercially. It was with Noralsy that she concluded.

Two complementary actions
This Chennevières / Marne (Val de Marne) SME has been designing, manufacturing (in France) and distributing since 1979 a spread of intercom and entry management tools and techniques which has earned it at this time 75 workers for a turnover of 10 million euros. It acquired 80% of Fenotek’s capital shares in order to implement a typical technique, first industrial, then industrial and R&D.

“Being collectively is sensible since Noralsy targets the collective residential or tertiary constructing market and we deal with particular person housing. As well as, it’s a firm on a human scale which corresponds to what we have been searching for. good timing to make this marriage a actuality “, explains Bruno Davoine, co-founder and CEO of Fenotek, which started advertising its linked videophone “Hello)” in 2018, after presenting two successive prototypes at CES in Las Vegas. Manufacturing is carried out with BSE Electronics, based mostly in Le Creusot (Saône-et-Loire).

Convergent visions
“We weren’t in a aggressive place, insists Emmanuel Lévy, president of Noralsy and now of Fenotek. The integration course of might be achieved steadily on our respective experience. Nearly a 3rd of our workforce is made up of gross sales individuals who cowl the territory exhaustively. “

This pressure might be shaped to advertise Fenotek’s supply and improve its gross sales with the goal of multiplying them by 5 by 2023, reveals the supervisor. “Tens of 1000’s of villas are offered every year and can justify environment friendly entry and safety options, he continues. Hello) brings actual added worth. We’re actually on a convergence of market visions. The synergy on the provide chain will happen inside three to 6 months, adopted by R&D, which mobilizes round fifteen engineers. “

For Fenotek, the second half of 2020 was characterised by a powerful improve in demand, in keeping with its supervisor, who attributes it to the “refocusing” of the considerations of the French on enhancing their properties. This improvement can be a chance in the eyes of Emmanuel Lévy, satisfied that Hello) may also facilitate the train {of professional} makes use of resembling residence providers and care, coworking, non permanent furnished leases, and many others.

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Holden Flynn
Holden Flynn
Holden has been a tech enthusiast for more than a decade. From checking out the basic Nokia handsets to writing about the latest Pixel devices, He is our go-to guy for writing tech-based articles. He also checks out all those happenings in the science world in order to get a corresponding idea. He's a part-time book-geek too.You can get in touch

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