The Facebook group unveiled on April 28 its results for the first quarter of 2021. On this occasion, Mark Zuckerberg gave news of his Marketplace platform. First integrated on Facebook at the end of 2016, the latter has made good progress since its introduction. We learn this week that it has passed the billion user mark. Better yet, the CEO of Facebook revealed that in all more than 7 million stores are present on the platform, and that more than 250 million users interact with them each month. These two announcements are important because since last year Facebook has only offered the possibility of creating a store on the Marketplace, which until then had essentially remained a classifieds platform, close to Leboncoin in France or a site like Craigslist in the United States. United.
” We invest in building the future of commerce “
This encouraging results for its Marketplace in Q1 2021, Facebook owes it in part to the COVID-19 pandemic. Zuckerberg admits that this very special period allowed e-commerce to ” become much more important “. The group boss took the opportunity to unveil new options offered to managers of Marketplace shops, who will now be able to buy Facebook ads designed to open directly in WhatsApp from the WhatsApp Business application.
Apple: an excellent first quarter thanks to the iPhone
This shift towards e-commerce, Facebook has also largely extended to Instagram. We learned this week that the platform will soon allow its influencers to manage their own stores on the application. These new features give Mark Zuckerberg the opportunity to highlight the link between the commercial solutions of Facebook and its advertising tools. And in this area, Facebook also intends to go further.
” We have a long way to go to set up a complete commercial platform for all of our services ”, said Zuckerberg, whose words are relayed to us by Engadget. “This modern commerce system will bring together a number of areas where we already have strong offerings, such as ads, community tools and messaging, with areas like stores, corporate messaging and payments. “.
To put its big business project to fruition, Facebook will have to put up with the measures recently taken by Apple against advertising tracking. With iOS 14.5, the latest version of the iPhone operating system, the Cupertino company has deployed a feature allowing each user to choose whether or not he allows an application to track its activity on other sites. Facebook expects this novelty to have an impact on its ad revenue starting in the next quarter. Mark Zuckerberg also believes that this feature may bring ” uncertainty »As to the results expected for the last quarter of 2021. To be continued …
The Fb group unveiled on April 28 its outcomes for the primary quarter of 2021. On this event, Mark Zuckerberg gave information of his Marketplace platform. First built-in on Fb on the finish of 2016, the latter has made good progress since its introduction. We study this week that it has handed the billion consumer mark. Higher but, the CEO of Fb revealed that in all greater than 7 million shops are current on the platform, and that greater than 250 million users work together with them every month. These two bulletins are vital as a result of since final yr Fb has solely provided the opportunity of making a retailer on the Marketplace, which till then had primarily remained a classifieds platform, near Leboncoin in France or a web site like Craigslist in the US. United.
” We put money into constructing the way forward for commerce “
This encouraging outcomes for its Marketplace in Q1 2021, Fb owes it partially to the COVID-19 pandemic. Zuckerberg admits that this very particular interval allowed e-commerce to ” change into rather more vital “. The group boss took the chance to unveil new choices provided to managers of Marketplace outlets, who will now be capable to purchase Fb advertisements designed to open immediately in WhatsApp from the WhatsApp Enterprise utility.
Apple: a wonderful first quarter because of the iPhone
This shift in direction of e-commerce, Fb has additionally largely prolonged to Instagram. We discovered this week that the platform will quickly enable its influencers to handle their very own shops on the appliance. These new options give Mark Zuckerberg the chance to spotlight the hyperlink between the industrial options of Fb and its promoting instruments. And on this space, Fb additionally intends to go additional.
” We’ve got a protracted method to go to arrange an entire industrial platform for all of our providers ”, stated Zuckerberg, whose phrases are relayed to us by Engadget. “This contemporary commerce system will carry collectively plenty of areas the place we have already got robust choices, equivalent to advertisements, group instruments and messaging, with areas like shops, company messaging and funds. “.
To place its huge enterprise challenge to fruition, Fb should put up with the measures just lately taken by Apple in opposition to promoting monitoring. With iOS 14.5, the most recent model of the iPhone working system, the Cupertino firm has deployed a characteristic permitting every consumer to decide on whether or not or not he permits an utility to trace its exercise on different websites. Fb expects this novelty to have an effect on its advert income beginning within the subsequent quarter. Mark Zuckerberg additionally believes that this characteristic might carry ” uncertainty »As to the outcomes anticipated for the final quarter of 2021. To be continued …