HomeNewsFacebook opens its Messenger API for Instagram to all businesses

Facebook opens its Messenger API for Instagram to all businesses

On the occasion of its F8 event for developers, Facebook announced the gradual opening of its latest Messenger API for Instagram all businesses. It automates exchanges with Instagram subscribers via professional social media management applications.

At its virtual F8 developer conference on June 2, Facebook announced the opening to all businesses of its Messenger API for Instagram. This allows brands to manage all their interactions with subscribers to their Instagram accounts, via their CRM or social media management applications, for example. Several hundred companies and developers have already been testing the API in beta since October 2020. Now, all professional accounts with 10,000 to 100,000 subscribers now have access to it. From July, this will also be the case for more than 1,000 subscribers before generalization to all companies at the end of the third quarter.

The API especially allows brands with a large number of followers to send and receive massive private messages to Instagram followers. Until then, they were in fact forced to go through the Instagram app as individual users or to use Messenger’s unified inbox. The new API is based on the Facebook Graph HTTP API which automatically collects data from the Facebook social graph associated with the company, to manage advertisements, to post stories, etc. Its architecture is inspired by the Messenger Platform API launched in 2016.

Automate interactions with customers on Instagram

If we believe the Californian, the typical uses of the tool will be to send and receive texts, photos, videos, stories, to retrieve a conversation history from professional inboxes or to respond privately to comments. public. However, no access from non-professional accounts and no management of group conversation threads for the moment.

Private messaging is gradually becoming an important channel for instant communication between brands and their customers. According to Facebook, 95% of Instagram followers have at least one business account, mostly for using private messages. In addition, 175 million Internet users send messages to Whatsapp business accounts. However, the company of Mark Zuckerberg has three of these vectors on its eponymous network, Instagram and Whatsapp. In addition to its new Messenger API for Instagram, it is also upgrading its WhatsApp Business API. According to her, its integration will be faster. And on the usage side, it will allow the suggestion of messages to users and the selection of responses by buttons. Finally, with Login Connect with Messenger, Internet users will communicate directly with companies with which they identify themselves with Facebook Login.

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On the event of its F8 occasion for builders, Facebook introduced the gradual opening of its newest Messenger API for Instagram all businesses. It automates exchanges with Instagram subscribers by way of skilled social media administration functions.

At its digital F8 developer convention on June 2, Facebook introduced the opening to all businesses of its Messenger API for Instagram. This enables manufacturers to handle all their interactions with subscribers to their Instagram accounts, by way of their CRM or social media administration functions, for instance. A number of hundred corporations and builders have already been testing the API in beta since October 2020. Now, all skilled accounts with 10,000 to 100,000 subscribers now have entry to it. From July, this can even be the case for greater than 1,000 subscribers earlier than generalization to all corporations on the finish of the third quarter.

The API particularly permits manufacturers with a lot of followers to ship and obtain huge personal messages to Instagram followers. Till then, they had been in actual fact compelled to undergo the Instagram app as particular person customers or to use Messenger’s unified inbox. The brand new API relies on the Facebook Graph HTTP API which mechanically collects information from the Facebook social graph related to the corporate, to handle ads, to put up tales, and so forth. Its structure is impressed by the Messenger Platform API launched in 2016.

Automate interactions with prospects on Instagram

If we imagine the Californian, the standard makes use of of the software might be to ship and obtain texts, photographs, movies, tales, to retrieve a dialog historical past from skilled inboxes or to reply privately to feedback. public. Nevertheless, no entry from non-professional accounts and no administration of group dialog threads for the second.

Personal messaging is progressively changing into an necessary channel for immediate communication between manufacturers and their prospects. In accordance to Facebook, 95% of Instagram followers have at the least one enterprise account, principally for utilizing personal messages. As well as, 175 million Web customers ship messages to Whatsapp enterprise accounts. Nevertheless, the corporate of Mark Zuckerberg has three of those vectors on its eponymous community, Instagram and Whatsapp. As well as to its new Messenger API for Instagram, it is usually upgrading its WhatsApp Enterprise API. In accordance to her, its integration might be sooner. And on the utilization aspect, it would enable the suggestion of messages to customers and the collection of responses by buttons. Lastly, with Login Join with Messenger, Web customers will talk straight with corporations with which they determine themselves with Facebook Login.

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https://www.lemondeinformatique.fr/actualites/lire-facebook-ouvre-son-api-messenger-pour-instagram-a-toutes-les-entreprises-83189.html

Baxter Thomas
Digital/Social Producer. I am an MEng Computer Science graduate from the United Kingdom, primarily specialising in data analytics and machine learning. I now work as a technology content writer and my data research has been accepted at conferences including the British Conference of Undergraduate Research.

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